This is a re-post from a thread that is about to be deleted. It's not a particularly valuable post but I just felt a little fed up that I had gone to the trouble to post and then find it gets deleted.
"That reminds me, years ago when Boot Camp/RAS was all the rage, myself and a practitioner colleague of mine listened to their promotional tape while on a car journey. How to sell "added-value" services. A little while later, my colleague was at his dentist who proceeded to "sell" him on the proposition of having a complete revamp of his teeth costing several £000s. We both surmised that the dentist must have been on the dental equivalent of Boot Camp."
I would add that I am not agin spending large amounts on marketing. I have a full-time practice now only because I spent several thousands each year on telemarketing.