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Google Adwords and are they worth it (for accountants)?

We've just been approached by a company (Townpages) offering a fixed fee for unlimited clicks on top of page Google Adwords.

We wouldn't normally be drawn into this, but they have grabbed our attention with a live demo putting us at the top of the listing.

There isn't a long-term contract - it says 'No commitment to long term contracts as your agreement with us to run your Adwords campaign is on a month by month basis requiring only 1 calendar month notice to terminate your programme, which allows you total flexibility to run your promotion when your business needs it the most.'  However in the Terms and Conditions it does say 'Payment Anniversary: means the date on which monthly payments will be taken.' I always thought anniversary referred to annual, but maybe I'm being pedantic.

Has anyone any experience of this company?

Can a company offer a set price for clicks? They do say they are a Certified Google Adwords Partner – is there a way to verify this?

I remember hearing somewhere what position on a Google listing gets what clicks. For the non Adwords It was something like 45% of clicks go to the first listing, 11% to second, 8% to third etc. I’m not sure how well Adwords come out. Does anyone know where I can find accurate data on this?

Thanks

 

 

 

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18th Jun 2012 14:00

There is one key issue here

Sorry I can't answer the questions you have asked but may I offer a key piece of advice if you proceed?

Please ensure that anyone who clicks on the Ad is taken to a 'landing page' that responds to what they were looking for when they clicked the ad. I recently saw one from an accountant offering to help reduce SDLT but the ad just went to the firm's home page which didn't mention SDLT at all. I doubt many of the people who clicked the ad hung around or got in touch with the firm.  If they don't get in touch or register for more info on the topic etc what's the point of the ad?

Mark

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19th Jun 2012 15:55

Google Adwords

You can register a Google Adwords account yourself. You will then get a very nice email from Google, offering free help with setting up your first campaign. It's very easy to do and the support is excellent. The thing that matters the most is that you set geographic limits for the ad. Unless you are a national firm that is. If you are in London, you are not going to want to see an ad for taxi firms in Newcastle. You only pay Google when someone clicks on your ad, and Mark is absolutely right, when they reach you they must find content relevant to their search, otherwise you just wasted your ad money.

With Google you can set a daily budget, meaning that you cannot get an oversized bill. Once you have reached your limit, they simply switch off your ad.

My observation is that Pay per Click advertising is a lot more targeted than traditional advertising, because you start with an audience that is actually looking for something.

 

Alan

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