Blogger
Share this content
0
1
763

leads

client has bought various leads throughout the year in blokcs of 1000 prospects

how do we classify these in the accounts? advertising?

Replies

Please login or register to join the discussion.

04th Jun 2012 19:03

I would say

it depends on the nature of the business.

I have a client who's sales are almost totally reliant on purchased leads, we classify them as cost of sales.

However if the leads are not necessay I would probably classify them as advertising or marketing.

Thanks (0)