andy_north
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Pay per click

Pay per click

A couple of my clients have mentioned that they have had problems with erroneous clicks on their search engine listings which cost them between £1.20 and £11 per time. Is this something that happens to everyone? Is there anything you can do to stop it?
Andy North

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09th Feb 2004 17:40

It is the problem of using untargeted marketing

If you use an untargeted medium such as search engine searches to gain new contacts your clients cannot be surprised that they are getting useless click throughs from people who have no interest in your clients services. Be professional! Tell your clients to stick to targeted and measurable marketing!

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