Video marketing

Video marketing

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I beleive there is an opportunity for business (including accountants) to make use of videos in their marketing and service delivery. 

If you accept that accountants get paid for their knowledge, then videos are a great way to transfer it to clients. With videos you can ensure the content is complete, accurate and delivery is consistent. Videos can be on a wide range of topics from using software, setting up in business and even explianing tax planning like incorporation.

I've been thinking about putting together a video training course on marketing. So, I have put something together and would appreciate feedback click here. Nothing so sell, I am just looking for feedback.

Warning, there are some spelling mistakes on the slides and when I do it again there are things I'd say different, perhaps some things I'd would not say and a few other things I would include. But, I think the video has value and would appreciate some more feedback before I redo it.

Post here, Private Message me or email me [email protected].

Thanks

Bob Harper

Portfolio Marketing

Replies (2)

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By thisistibi
30th Jun 2011 11:05

Bob

What happened to your other thread on websites?  Did you delete it?

Anyway, wouldn't these videos give away IP without anyone actually paying for it?  I'm not sure clients are going to pay for videos.

Or are you just suggesting the video has little substance and mostly marketing, in which case clients will feel a bit cheated?

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By Bob Harper
30th Jun 2011 11:45

No and yes

@thisistibi - no, I didn’t delete the Website post; the powers that be did. However, I did reply to your comments before it was deleted. I said “thanks for the feedback”.

Yes, this video does give away IP without anyone paying. And, I plan to release other videos which will do the same, including one which explians why “moving the freeline” is a good idea.

All marketing should have substance and be value based, that is what this video is about.

Bob Harper

Portfolio Marketing for Accountants
 

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