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Would a Small Firm Resource Centre be useful?

Would a Small Firm Resource Centre be useful?

Hello to everyone! We are a Web Design company, working closely with small Accountant Practices. We are creating a new product and are trying to gauge how useful/beneficial it would be to a small Practice with a Website.

The Resource Centre would include the usual useful information, such as, Tax Calculators, Tax Forms & Leaflets, Business Articles etc, and would be easily integrated into existing Websites by inserting a few lines of code. We are thinking of charging an annual fee of £95 +VAT for installing and maintaining the Resource Centre and subscribers will also have the opportunity to recommend other useful articles etc, keeping it relevant to what our Subscribers really want.

This would give every small Accountant Practice the opportunity of owning a Resource Centre at a fraction of what they are, currently, being asked to pay.

As far as we can see, Resource Centres are only available via those Accountant Web Design suppliers where you have to purchase one of their websites on a, relatively, expensive monthly contract.

Any feedback would be very much appreciated.

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By eve2206
23rd Nov 2012 12:52

Accreditation

Would the resources have your name on them or would they just appear generic?

Would there be any issues with you gaining access to another firm's website?  How would that work in practice?

Sounds good to me in theory, especially for smaller practices who haven't yet gone down that road.

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23rd Nov 2012 14:35

White Labeled Resource Centre

eve2206 wrote:

Would the resources have your name on them or would they just appear generic?

Would there be any issues with you gaining access to another firm's website?  How would that work in practice?

Sounds good to me in theory, especially for smaller practices who haven't yet gone down that road.

eve226, thanks for your feedback. The Resources would not have our name on it. Instead of reinventing the wheel and writing business articles, links will be included to existing public website articles on the Internet. There are no issues with this approach. On the contrary, the websites that are being visited will be delighted at the additional traffic.

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By cbp99
23rd Nov 2012 15:36

So to be clear...

... the Resource Centre would consist of links to other websites?

And/or would the practice be able to add its own content?

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23rd Nov 2012 17:36

Shared database of information

cbp99 wrote:

... the Resource Centre would consist of links to other websites?

And/or would the practice be able to add its own content?

Yes, it would include a database of useful information and links. Although we will be continually updating the database with new links, subscribers can also email us any links they too would like to see in the database. However, since it is a shared database, subscribers will not be able to add their own content directly. Instead, they will be able to email us their recomendations (non conflicting) for inclusion..

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By cbp99
23rd Nov 2012 17:59

Thanks...

... for the clarification.

Going back to your original question, it's an interesting idea but I'm not sure I would be comfortable with my lack of control over the content.

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24th Nov 2012 10:55

Own the Resource Centre

cbp99 wrote:

... for the clarification.

Going back to your original question, it's an interesting idea but I'm not sure I would be comfortable with my lack of control over the content.

Thanks for your feedback. The Resource System will be based on one of our other Website Add-on products, Links Directory (one-off cost £345 + VAT). If they wish, clients can purchase this system and we can upload the current database to it. This will give the client full control over the content. However, since it will be the clients own personal database, maintenance of the database will have to be done by the client themselves.

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23rd Nov 2012 13:34

An interesting thought....

... but I'm not sure that the 'resources' attract business?

I could be wrong on this but I find that people who are surfing just for information will have Googled it. They aren't looking for a tax professional - just the info.

By contrast, potential clients (we get almost all clients through our website) who are looking for help aren't really interested in 'information' just a helping hand.

So this might be nice to have but I don't see it will help to generate business. Or am I missing something?

 

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23rd Nov 2012 14:37

Peer Pressure

TaxTeddy, thanks for your feedback. We agree entirely. Resource Centres are a bit over hyped but, unfortunately, they have become the main focus of many Accountant Practice Websites who can afford the monthly fees. To ensure that the smaller Practice does not feel left out (we get the impression they would like a Resource Centre, for no other reason than it must be a good thing to have since the "big boys" have it), we thought we would do somehting about it and develop a product that is easily within the budget of all small Practices.

Resource Centres on the plus side, arguably, do tend to make your Website look more impressive (look being the operative word). Also, they do encourage repeat visitors, mainly clients, looking for a single repository of business related information, such as, tax forms and guides etc.

For our own benefit, it allows us to at least have a highly competive product to those suppliers who have bundled a Resource Centre into their monthly fees (we charge one-off fees).

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