ACA or ACCA

Hi,

I am a CIMA qualified accountant in practice and I am looking to improve the marketing of my practice through joining either ACCA or ICAEW, I have fulfilled the criteria for both organisations and now I have to choose.

From members experiences, which one is best? I seem to hear a lot of horror stories about practice assurance with ICAEW, and ACCA is a globally recognised qualification.

I am not going to be doing audits and am targeting small to medium sized businesses.

From a marketing point of view, I currently think that the ICAEW is the better option because everybody has heard of 'Chartered Accountants', whereas Chartered Certified Accountant or Chartered Management Accountant take a bit more explaining.

Any thoughts would be much appreciated!

C.