The Best Of - Good ROI?

The Best Of - Good ROI?

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A few months ago I had a call from the Best Of asking me if I would like to be listed on their website. The advantage would be being  listed at the top of google in a local area.

I would be interested to read experience of other accountants - is it good ROI? Did this generate clients?

If I remember righly the cost of being listed was £55pcm. Which is a lot!

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By Moonbeam
18th Oct 2009 14:54

Not the best place to advertise for business to business

2 years ago I spent double the amount you've been quoted to advertise in two local Best of areas for a year. The result was absolutely nothing. Someone persuaded me to cough up £350 for a year's advertising on the Big Green Book Website recently. I realised after I put the phone down that this will yield precisely nothing as well.

We all need to spend money on marketing, but I think that advertising on other peoples' websites is no good for the accountancy profession.

In my local area we have free magazines distributed monthly to householders and I hear that this might be worth considering if you have something like this near you. I am trying this out at present, but accept that it may not bring anything in.

Of course if you can pay someone to do a bit of work on Google with your own website, or even just adjusting key words to get up the search engine ranks that would be money well spent. I know that does work!

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By leoludwig
26th Oct 2009 12:41

Directories

Hi,

Late reply, sorry, just came across your question.

Although directories like "BestOf" sometimes also do offline marketing which can bring visits to their site, I wouldn't recommend using them, especially for £55 / month.

1. You can set up a Google Adwords account for that amount of money and do what is called Pay Per Click (PPC) advertising and be in the top results of Google. Your monthly spend should be less that £55, unless you target a very large area with lots of keywords ;

2. You can claim your local business listing in Google Maps by using the Google Local Business Centre, although this does not guarantee the listing, our client have had a great success with this.

<b>The main inconvenience of directory listing is </b> that people do not arrive directly on your website. They usually land on a page where all the accountants who have taken the BestOf listing appear. So there is no guarantee they will click on your listing.

Leo
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http://www.accountantwebsmiths.co.uk 

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