Celebrity Endorsements

Can a celeb sell the right to make endorsements in its name to a company? Thereby generating a capital receipt subject to CGT at 18% rather than receive a payment for the endorsements which would be income.

I assume the company would then have an intangible asset the depreciation of which would be allowable for corporation tax against the income it received for the endorsements.

Just incase there is some anti avoidance out there, does the celeb owning the company have any effect?