Double entry marketing
I have just started a thread in the marketing and accountants section. For a while I have thought that marketing is a lot like accounting. There are underlying principles, proven methods and shared attitudes, like prudence! Yes, good marketing is about being prudent!
The marketing of a practice should be key asset and the amount of money needed to grow profit will be less if there are no marketing liabilities such as poor customer service, weak branding and poor systems/processes.
Any accountants interested in giving me some feedback on this report please contact me, I am keen to make sure my debits and credits make sense!
Bob Harper
Accounting is all about facts - Selling is pure fiction.