A GBP 85,000 question

A GBP 85,000 question

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LOGOs, Branding, NAME-sake is all-important. Every Institute endeavours to outshine others with a brand-new polished LOGO and now is the season for it.

In line wit this, do you think AIA, CIPFA, CIMA, CPA Ireland, IIPA, ICAS, ICAI should rebrand its LOGO?

If so, at what cost.

Take the recent rebranding for instance. ACCA removed its "underline" of its 4 great alphabets and that is a big cost of GBP 85K, which is GBP 20K higher than ICAEW's.

Since taking out the underline with simple alphabets costs much more, may I propose using my simple and effective cost idea for any professional bodies wishing to sit on the logo changing band wagon?

Just use the alphabets AIA, CIMA, IIPA, ICAS, ICAI, CPA, CIPFA.

Just that, and it is very effective. Each would have costed GBP 85 K or more if done by "professionals". Mine is free.

Good luck and good feng shui too for changing your logos effectively, both name-sake and cost-wise.

P K K A

Replies (5)

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By listerramjet
11th Jun 2007 09:10

yawn
zzzzz.....

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By AnonymousUser
24th May 2007 04:00

AIA function in expensive hotel
If a mickey mouse club like AIA can afford functions to be held in expensive hotel, what makes you think they can't afford a GBP 850,000 question?

I suggest the next AIA OPEN FORUM be held in Dubai Hotel, with all expenses paid as well as first class accomodation. Show them all, show the universe, AIA can pay all expenses without sweat!

How many members and students would oppose this wonderful suggestion? All agreed, right? That's right!

AIA Open Forum

22 May 2007, 4:02

AIA is holding an Open Forum at the J W Marriott Hotel, Kuala Lumpur on Thursday 7 June 2007 from 9:00am to 4:00pm.

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By User deleted
11th Jun 2007 03:11

What meeting or forum?
What kind of meeting or forum Prof is talking about? Did Matthew attend and report in any of the threads since Matthew commented so much about AIA?

Is the forum well done and the expensive cost of travelling and accomodation well paid for or well spent?

Of course, it will be said that the travelling and accomodation is well spent. How do you justify that?

Please report in Performance Management of your Professional Bodies.

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By AnonymousUser
11th Jun 2007 08:38

Emperor's New Clothes!
In all fairness to the ACCA the £85K they spent was on a complete rebranding exercise which included updating their website.

However, it does seem a tad expensive. Then again, the 2012 Olympic Committee allegedly spent £400K on their logo so maybe the marketing industry is a modern day 'emperor's new clothes' industry!

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By User deleted
11th Jun 2007 09:06

Just, where are the C(L)OWNS?
If we knew for a fact that those officials who approved c(l)own's expenditures and sport 99% pure gold shoes, you can suspect where to account for the heavy capital or travelling expenditures.

THEY need to wear gold to travel that far.

For a CLOWN act, of course.

That is how their expenditures are well spent for the sake of spending well at all times.

I now gathered, for a big 100K above membership body, a .05% capital expenditure is also translated as the equivalent of 85,000 for a much smaller body, not measured by the percentage of capex over total member receipts. That is because of different schools of thought they came from.

How wonderful budgets they are going to deliver from time to time in managing their yearly expenditures.


I am sure they would like Alastar Harris as their auditor then because of the big 85,000 yawnnnnnzzzzzz.

...dooooozzzeeeeeeeee.

By the way, your AIA also redesigned its website to www.aiaworldwide.com. Isn't this better and sound more worldwide big? How much was the redesign then?

Why not redesign that "egg logo" of so many complaints?

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