Intellectual property owned by director as individual, trading through Ltd Co

Intellectual property owned by director as...

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Company A is owned 50/50 and the director-shareholders fall out. One of them leaves. The remaining person, K wants to continue the business, but it's in a bit of a mess, to put it mildly.

For various reasons, K decides the responsible thing to do is for Company A to cease trading.

K opens Company B and transfers the majority of the trade into it (paying market value for assets etc).

Company A sold a branded service called NooNoo. K doesn't like NooNoo, doesn't want to keep it and thinks it would be better to sell NooNoo at a point in the future when he's built it to a point worth selling (it's not profitable at the moment).

Can K do the following:

Take on NooNoo personally, i.e. own the intellectual property and the brand, and licence its use to Company B, with a legal document drawn up to that effect. There was no agreement drawn up on the IP when NooNoo was run under Company A, but K developed it and also owns NooNoo Ltd, a dormant company.

Company B pays K a small annual fee for using the brand, in return for retaining the profits, operational costs and liabilities from operating NooNoo.

When NooNoo is sold, this sale is a capital gain on K, and not taxable income for Company B.

Many thanks for anyones thoughts on this. Apologies for vast quantities of references to the cute hoover from the Teletubbies!

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