Marketing budget - How much? | AccountingWEB

Marketing budget - How much?

I am thinking of practice expansion £50k per year (any comments on this aspect would be appreciated). I know this is a ambitious target. I would like to try anyway.

To achieve this target- right marketing would be vital. This is my key question - what would right marketing. Is there a for formula for this? For example:

  • £x on telemarketing
  • £x on Google adwords
  • £x on other online/ offline promotion
  • £x on any thing I have not thought about.

What would be right marketing? How much should the marketing budget be?

Any recommendations on anyone who can help me with all this?


There are 11 comments. Login or register to view them.


Bob Harper |
Bob Harper's picture

Agree with Bob on this one...

Albert Camus |
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0098087 |
0098087's picture

Test, test, test

bookmarklee |
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Jason Dormer |
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0098087 |
0098087's picture

card drops

[email protected] |'s picture

direct marketing

SamanthaGore |
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Type of client

pauljohnston |

No issue with direct mail for accountants

dbowleracca |
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0098087 |
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