Marketing budget - How much?
I am thinking of practice expansion £50k per year (any comments on this aspect would be appreciated). I know this is a ambitious target. I would like to try anyway.
To achieve this target- right marketing would be vital. This is my key question - what would right marketing. Is there a for formula for this? For example:
- £x on telemarketing
- £x on Google adwords
- £x on other online/ offline promotion
- £x on any thing I have not thought about.
What would be right marketing? How much should the marketing budget be?
Any recommendations on anyone who can help me with all this?