Practice advice please

How do you handle this situation?

A client is given a quote for a one-off job that is outside the scope of annual services. This example is a change of limited company registered office & trading address, and requires updating at Companies House & various HMRC offices (eg. CT, SA, VAT & PAYE).

The client decides to save the accountancy fee & do it themselves, but keeps calling us for advice on what to do.

End result ... it takes us far longer 'helping' the client than if we did the job in the first place, and we would have got a small fee.

We are not talking rocket science. It is mostly the clients laziness, eg. what tax offices are they, what should I put in the letter, etc. The same clients tend to call us for simple info, eg. their NI NO, because it is easier to ring us, than to find it themselves (their words, not mine).

Fortunately, we only have one or two clients like this, and they are generally good in other ways, but I get annoyed that they are so unwilling to pay a small fee but are very willing to take up a lot of our time.

I can think of many solutions to the problem, but ideally, I would somehow like to get the message across that if this continues we will have to increase their fees, but do not want to offend the client, or lose their business.

Any ideas of how to get the message across?

Comments

send a bill

Anonymous | | Permalink

Send a bill for slightly less than the amount quoted "for advice in connection with registering your change of address with various official bodies" and a covereing letter explaining that whilst you did not do it you did advise on it

cymraeg_draig's picture

Sometimes clients can be a total pain

cymraeg_draig | | Permalink

Clients can be a pain.

We had one who knew I am a keen photographer.  She wanted advice on which camera to buy and I suggested a Nikon.

Couple of days later the phone rang.  She had apparently rung me whilst she was in the shop and I wasnt in the office at the time. She was playing hell because I hadnt been available while she was in the shop to advise her on which of the 2 cameras she was looking at was the best.

Clients - don't you just love them.

 

 

Too helpful

Anonymous | | Permalink

Welsh Dragon ... you reminded me of a colleague who said he realised he was being too helpful when a client called him to ask what time the No 24 bus left the bus station.

OP

Get tough

Anonymous | | Permalink

I suspect most of us have been there at some time or another especially when we started up and tried to be all things to all men.

You have to make a decision at some point as to whether you are running a charity or a business - sounds harsh but its true.

If you are happy to be treated as a mug and let clients steal your time (thats what they are doing) it will get worse and worse.

Get tough with these sorts of client which may mean telling them to go elsewhere and act for clients who value and respect you.

Jason Dormer's picture

Scope the engagement

Jason Dormer | | Permalink

If you are working with fixed fees then clearly define what is and isn't included within the fixed fee and the basis of charging anything outside the arrangement and the time charge for each level of staff inlcuding yourself.

In instances like this, you could then charge the support in line with your agreement as this would clearly be additional work to the fixed fee. 

The more time you give to time stealers the more they want.  Fortunately, as you mention, they are few and far between so you can always take a view as to not penalise the majority of your good clients, but have these measures in place should you need them.

Jason Dormer

Seahorse (UK) Ltd - For accountants and bookkeepers

www.seahorseuk.co.uk

 

 

Thanks

Anonymous | | Permalink

Thank you for your suggestions. I needed the kick up the bum and the reassurance that I wasn't being petty by objecting to this misuse of my time.

I will get tougher on this type of client.

OP

petersaxton's picture

Clients have no shame

petersaxton | | Permalink

A client's annual return was due and I would do it for £15 but the client said she'd do it herself. I ended up charging her £60 for her phone calls trying to explain what she had on the screen and what she was supposed to input!

Ticket number 7 to the checkout please

smercer | | Permalink

My brother worked for a software company that suffered lots of clients phoning up with "quick" questions.

Engineering utilisation suffered badly because time wasnt booked to these little jobs

To solve it, they routed all technical calls via one person who could give very basic advice, but once it took too long or was too technical their response was "Thats outside my remit, CAN I GIVE YOU A JOB NUMBER? and put you through to the engineering department."

The client then knew that the job was now chargeable and could decide whether to continue the call or further research it themselves.

All job numbers were checked at the end of each day to enable invoicing (or carry over)

Bob Harper's picture

Options

Bob Harper | | Permalink

As Jason says, this could be a client who is looking to nick some time because they didn’t accept the offer of a paid service BUT why didn’t you offer multiple services?

Option 1 could be doing it for them for say £300.  Option 2 could be a checklist with telephone support £150. Option 3 would be the free checklist.

If you make this offer you are offering free within the fixed fee but protecting your resources.  When you make the offer you can explain that "doing it" and "telephone support" is outside the scope of the fixed fee because it is not related to the annual accounts and tax return.  

I assume you have a really tight fee otherwise you would be happy do this as part of your service?  If this is the case be careful because this part of your service could be what the client values as they said “it is easier to ring us, than to find it themselves” - making your client's life easier is what it is about, isn't it?  

Ask yourself a key question - are you blowing the budget because your operational processes are weak or overkill? If you are spending 5-10 hours or more at the year-end I would encourage you to focus on getting more effective rather than trying to bill for minor from client and compromise your service value.

Bob

Portfolio Marketing for Accountants

 

Time-wasters

maacprime | | Permalink

When you have your next meeting, agree a fee for the next set of accounts, tax returns etc. and also a separate fee for any extra telephone support charged at an agreed hourly rate. That way, they will be watching the clock when they call and not you.

Am I alone?

Anonymous | | Permalink

Why would you charge for a five minute admin Job. I encourage my clients to ring me up for anything including this type of thing. The more client contact I have the happier the client, who will then tell his friends.

Pete T

Bob Harper's picture

Value not time

Bob Harper | | Permalink

@Pete - you are right - if you have set your fees to return you what you want from your resources.   But, not because it is 5 minutes.  

What if you could save or make the client £20,000 with five minutes - would you look to charge then or give it away?

Bob

 

Doubts

Anonymous | | Permalink

Thank you everyone for your comments. I am having doubts again now.

I am not objecting to the simple query. I used this example of a lazy client, because I think the two situations go hand in hand. I am questioning how far I should go with helping a client, where extra work is involved that is outside the scope of agreed services and our services have been declined.

Goodwill, and a small amount of helping out, is fine if it doesn't lead to more loss of work. If you previously provided VAT Services, and the client decides to prepare their own, would you provide free training/support knowing you will be losing future revenue? Are you willing to take the loss of revenue, along with the extra cost of providing the training & support, for the sake of goodwill. Do you think the client will really appreciate this, or do you think they will just expect more of the same?

On balance, to try and to be fair to us, and the client, I think I will adopt Bob's idea. I will create a checklist to be given for free, and offer services, or additional support, for a fee. Thanks, Bob, for this suggestion.

petersaxton's picture

It's fair

petersaxton | | Permalink

It seems fair that if you have offered to do work for a client with a certain end in mind and they decline your offer and decide to do it themselves then you shouldn't help them for free.

Thanks Peter

Anonymous | | Permalink

For your reassurance.

I just feel that myself, and my staff, should not be used as their personal admin staff to save them time and money, at the expense of our time & money. They had been given free guidance as to who needed to be informed, and the addresses they needed were all accessible to them. The contents of the letters didn't need much imagination, either.

I just needed some way to get the point across without offending anyone, and I think Bob's solution will work well.

OP

raybackler's picture

Interesting debate

raybackler | | Permalink

What I do is a mixture of both.  Clients who ask for minor advice, sometimes over and over again on the same topic, will continue to keep calling unless deterred by fees, whereas other clients will only call for advice when it is really needed.  I include telephone support as part of my monthly fees, but draw the line when this is abused.  For instance, providing copies of payslips, when they have been provided to the client monthly, would be chargeable as you are not providing support, you are overcoming their poor administration.  If you don't charge, they will put no value on correcting their poor administration.

Ray

Balance

Michael56J | | Permalink

There are some interesting views in this thread; some suggesting charging, after the event; others say that it's part of the deal and what's 5 minutes, anyway?

The problem with the 5 minute phone call is that it does not take 5 minutes. By the time you deal with the query and get back to what you were doing, before the call came in, up to 15 minutes or more will have gone by, even if it's just catching up on the thoughts that were disturbed by the phone call.

What about a compromise? Yes, we all want to keep the client happy. But charging, after the event, is not necessarily going to do that. Also, any advice has the potential to come back and bite you. Therefore, it should be chargeable. I was advised, long ago, not to get into advice mode down the pub for that very reason!

Why not simply say, "Well, Mr. Client, as I mentioned, my fee for doing this for you would be £x. I can do it for that price because I'm familiar with the system. However, if I have to advise you on how to do it, and talk you through each step, it's likely to take at least twice that long and the fee would be £2x, or even £3x. Maybe the best thing would be for you to bring it in to me and let me save you the additional cost."

 

Thank you Michael

Anonymous | | Permalink

That is a really good idea.  I don't think any reasonable client would take offence at that approach. Thank you

OP

zarathustra's picture

Common sense spoken by Michael56J above

zarathustra | | Permalink

One problem I do have with the whole fixed fee thing is that you sometimes spend more time on agreeing the fixed fee than on doing the work.

Particularly you seem to get some clients who like negotiating and just want to take up your time in some sort of bartering exercise. I find that whole thing disheartening, as it means that something designed to make life easier for everybody just ends up as being another trial.

Swings & roundabouts

Anonymous | | Permalink

I agree, Zarathustra, that some clients will make the fixed fee approach more difficult.

Being realistic, whether you go the fixed fee route or not, there will be always be some clients that will try to get more than they are actually paying for.

A colleague and myself were comparing ourselves with Solicitors the other day. Our experiences with Solicitors have been that you pay a large fee just to approve their Terms & Conditions and not one minute of advice will be given until that is completed. The advice then incurs an additional charge. Also, I doubt if anyone rings their Solicitors expecting free advice because it will only take a couple of minutes! I bet they don't ask the Solicitor to teach them how to 'DIY' either.

Maybe we accountants are our own worst enemies?

OK - rant over. Sorry folks!

OP