Accounting for purchase of Trade Names and Assets

Quite a simple one I think but its bugging me! Under IFRS 3:

I understand that If a company purchases the equity of another company then it would be shown as an investment in their own financial statements. The assets and liabilities that have been acquired will just be included in the accounts under the nornal headings. With this in mind am I correct is saying that the only way an individual/parent company can have goodwill on their balance sheet is via the purchase of trade and assets? i.e the difference between the market values of the assets and the price paid. And interms