Consumer Prices as advertised
Does anybody know which legislation says that for consumer goods, the prices advertised must be stated inclusive of VAT or at least state in small print "+ VAT".
The reason I am asking this is because Tesco recently advertised unlimited broadband package for £2.50 per month but it did not state that this price is exclusive of VAT. Therefore, the actual price for a consumer is £3.00. Now on top of this you also need to add the line rental of £13.75 + VAT. Again the line rental was simply stated as £13.75 per month. It did not state anything like "+ VAT".
The only reference for this is at this link: http://www.hmrc.gov.uk/vat/sectors/consumers/basics.htm but it does not give any statutory reference.
BT prices are always inclusive of VAT; TalkTalk prices are also inclusive of VAT.
I migrated from TalkTalk to Tesco but now it has worked out more expensive than the package I had with TalkTalk. To get out of the contract there is a stiff penalty of making up the lost revenue to Tesco of upto 1 years package.
Thanks to anybody who can reply swiftly.