Consumer Prices as advertised | AccountingWEB

Consumer Prices as advertised


Does anybody know which legislation says that for consumer goods, the prices advertised must be stated inclusive of VAT or at least state in small print "+ VAT".

The reason I am asking this is because Tesco recently advertised unlimited broadband package for £2.50 per month but it did not state that this price is exclusive of VAT.  Therefore, the actual price for a consumer is £3.00.  Now on top of this you also need to add the line rental of £13.75 + VAT.  Again the line rental was simply stated as £13.75 per month.  It did not state anything like "+ VAT".

The only reference for this is at this link: but it does not give any statutory reference.

BT prices are always inclusive of VAT; TalkTalk prices are also inclusive of VAT.

I migrated from TalkTalk to Tesco but now it has worked out more expensive than the package I had with TalkTalk.  To get out of the contract there is a stiff penalty of making up the lost revenue to Tesco of upto 1 years package.

Thanks to anybody who can reply swiftly.


There are 5 comments. Login or register to view them.

Correct link:

shind01 |

I quote from Which but I don

bernard michael |

The original legislation is

bernard michael |

The Consumer Protection from Unfair Trading Regulations 2008

Steve Kesby |
Steve Kesby's picture

Are you sure you've been