How important is your website.
I am setting up my own practice and I am somewhat torn over the importance of the company websites.
I trained at a 4 partner firm that has been around now for 100 years (passed from father to son etc) and I have discussed what work is generated by their website along with other similar practices. They said that they would be lucky if 10% of clients came through their website. Word of mouth is best ay to get work which I agree with. But is that what the market allows or is it because the website does not work. 80% of accountancy websites look exactly the same if you remove the logos. They are all 5 pages long include, about us, services, links, contacts page and have some sort of tax feed newsletter attached to them along with professional associations the firm has like Sage Etc. For me none of this would make me want to sign up with them, If I am looking for an accountant I have a good idea what they do, so listing the services they offer is of no value unless they offer a specilaist service no other firm offers. How many people have won a client because they have "a cracking taxfeed newsletter" on their site, in fact has anyone ever commented on your newsfeed, if not why do you pay for it? A partner I know well said his website cost £10k but had generated little to no extra business. So is it possible to develop a website that will work and generate contacts or would the money be spent on other areas. For me the website just needs to generate a contact but this style of website does not do that
On the opposite end of the scale there seems to be emerging firms who trade mostly on line such as www.boox.co.uk and the www.applauseaccountancy.co.uk website i mentioned on another post. These sites are very up front and advertise a fixed cost solution depending on size of business, and i would imagine probably never meet a lot a of their clients face to face. I would be concerned about going down this route as I think a strength I have is that people trust me and I value the face to face meeting. I would be concerned that this style would remove that opportunity of face to face meetings and you would develop higher numbers of clients on low ends fees with little scope to sell extras to them, and clients who are cost driven with little loyalty to you.
If you were starting up today what sort of money would you invest in your website. Would you go for the standard accounting site, an up front selling website or somewhere in between. Also what sort of monet would you invest in it to get a return.
I appreciate word of mouth is king, but it is also slow when you first start I am keen to kick start my new firm with as any many referrals as I can handle.
What percentage of your client base have you signed up through your website.
I welcome your comments/experiences.
- PPR on a development? 213 4
- S445 tax V's new dividend tax 274 4
- PAYE – Directors NI 298 7
- Do I walk away from these accounts? 864 19
- Fees to charge for Auto enrolment Pension for small Employers 187 1
- Private Residence Relief 1,769 15
- Cloud accounting package 162 1
- Incorporation after the start of trading 1,013 39
- Setting up offshore to avoid paying VAT 497 15
- Legal structure of a group of friends producing a free newspaper 290 6
- Offshore company (Guernsey / Isle of Man) 183 3
- Next Move 379 12
- Ltd Co and 'grant' income 407 7
- when to file SA return if closed SA in the middle of the year 218 4
- Large PAYE tax refund to Employee 344 3
- Personal Tax Accounts. Are we all doomed. 717 10
- Accounts treatment of assets at cessation date 298 10
- Seeking advice: Vehicle usage 194 3
- Accountant won't release working papers 2,262 34
- Casual Driver 284 4
- Self employed and HMRC Worldwide Subsistence Rates 634
- VAT on Export Outside EU and Conditional Sale 395
- Acrobat Checkbox Help for New 64-8 395
- Property letting & CAs 377
- Interest paid - do new rules affect Tax Credits? 373
- 2015 tax year end 373
- FCA regulated company in a small group 336
- What's happened to Smith's Taxation 234
- MLR and benefitting from the disclosure 225
- Market Invoice (P2P invoice discounting) tax treatment 222