I had a cold call today from this company and am tempted. They promise to get me on the first page of Google for a nominal sum each month. No set up fee, no long contract. Anyone done this... Or even heard of them?
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Yes
I know somebody who used to work at a company that did this.
But.... where are you currently located on Google? If you include the right narrative on your website, and submit your website URL to google, then you can get on Page 1 anyway?
I got my website to be the top hit on page 1 (based on company name) using that approach. Of course, you might want to appear for a different criteria (e.g. London accountant) which might be more difficult....
This sounds too good to be
This sounds too good to be true!
I've met the owners of a few SEO companies, most of whom are charging >£1000 a month for this sort of services - even small companies (private dentists, small hotels etc) are paying this and much more.
My fear would be that this outfit are using "black hat" SEO methods - e.g. buying lots of cheap backlinks etc - and if/when Google find out, you run the risk of them delisting your website altogether.
I think the cheap safe way of doing it is making sure the copy on your website is good and relevant and full of your key words and it should rise up the ranks naturally.
Hmmm.
I give the whole "search engine optimisation" a wide berth.
Save your money and use it t put lots of relevant content on your site.
If you search for "tax software" on google we come up towards the top (3rd after the "paid fors" when I just tried it) and do none of that "optimistation" stuff.
David Forbes
Try pay-per-click.
For £30/month you could get at the top of the sponsored ads. Better than the bottom of the free ones.
The key words are just the combinations of words that a potential client of yours would type into Google to try and find you e.g. "accountant sheffield", "tax advisor sheffield", "VAT registration sheffield" etc.
You need to drop those key words into your website text as much as possible. And Google likes "content rich" websites so if you combine the keyword repetition with lots of articles about accounting, tax etc you will be promoted for that too.
For an example of a really well search engine optimised website look at SJD Accountancy - top of the list for the Google search terms "accounting contractors" and absolutely packed full of the words "accounting" and "contractors", as well as useful content for contractors.
Caveat I'm not an expert on this but just repeating what I've heard from some that are!