The Morning Account

The Morning Account

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Does anyone on here subscribe to the Morning Account?

I keep getting emailed free editions which last for a week or so.

In the blurb at the bottom of the email it states that it "is read by over 85% of the Top 100 accountancy firms in the UK and thousands of smaller practices across the country".

For those (if any) who do subscribe at £199 plus vat per year is it good value?

Replies (8)

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By User deleted
14th Apr 2015 12:53

??

I've never even heard of it :)

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By johngroganjga
14th Apr 2015 12:56

Like you I receive regular free trials, and find them tolerably interesting, but not worth spending hard cash on.

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By Cloudcounter
14th Apr 2015 13:27

Read by 85% etc etc

but paid for by far fewer, one might suspect.

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By NHGlos
14th Apr 2015 15:19

Hmmm

Quote:
...85% of the Top 100...thousand's of smaller practices

Following on from Cloudcounter, these stats probably just mean they send them the free editions, "browsed" could be more accurate a description!

When there's Accounting Web, Accountancy Age, business news web pages and (dare I say it) the website and journal of my professional body, I'm keeping the £199 for myself!

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James Reeves
By James Reeves
14th Apr 2015 15:31

Tautology

"is read by over 85% of the Top 100 accountancy firms in the UK"

Surely 85 out of 100 does not need to be specified as a percentage?

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By JimH
14th Apr 2015 18:37

tell me please
What are those Top 100 accountancy firms in the UK who read? My practice doesn't read either; its owner does. Always interested in new good reading material, @Kent, but some of the publishers' silly claims actively discourage me.

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Man of Kent
By Kent accountant
14th Apr 2015 22:01

Hmmm

@Cloudcounter - yes, I suppose e-mail it to many and count them as "readers", regardless as to whether the e-mail is opened.

Well, from a straw poll of 419 (number of readers of this thread so far) it seems as though the actual figure for subscribers is far less - <5% probably.

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Locutus of Borg
By Locutus
14th Apr 2015 23:35

Never heard of it
.

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