If someone wants a self assessment tax return done presumably they would not google under tax return ?
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Adwords
I know probably a silly and obvious question but wanted to know how to market on google adwords though accountant in location would be too expensive.
Just wondered if there any other popular searches,
It's probably "too expensive" because "accountant LOCATION" is a competitive search term. It's competitive because that's the term that many people use to search!! If you are city based then you could try to narrow the location - rather than London, for example, try Hackney, or Putney, or whatever. You can also set a budget limit in Adwords that will limit your potential costs.