KPMG have messed up their google add campaign if advertising a massive banner add on here!
I had a peek to see what they are offering and had to snort at the fees.
From £275 a month for a limited company at £3.3k. I don't think I need to worry to much about the competition from this side too much. Their sole trader price is £145. A month that is, so an annual £1740. I dont think I have ever charged a sole trader £740, and that would have been a complete dogs dinner.
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The reasonableness of the fee depends on the size of the company / sole trader business, and what they need their accountants to do, doesn't it.
Hey,
I should mention that ads are based on individual users' search history and Google preferences. KPMG don't advertise with us - but probably target their ads toward people searching for or reading material related to tax, accountancy, etc (just a guess).