Value pricing
Rather than start another debate on value pricing I was hoping some members could offer advice on how they would approach the following scenario.
I have recently taken on a new client, company has three directors, one of whom has another company (which he is a director of with his wife). He earns in excess of £150,000.
I do not act for this director's other company and through a general discussion found out that in previous years he has not had any tax planning advice about how he can reduce his personal tax burden.
I outlined an approach whereby he could reduce the amount of tax he pays and he has asked me to quote for doing this work (outside the scope of my current engagement), normally I would offer a fixed price, but I'm thinking of offering to do the work for a percentage of the tax saved.
What do others think is reasonable to quote using value pricing?











25-30%