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Hi all

First things first. We love Xero and think its a great platform for us and our clients.

But their marketing plans recently leave me feeling meehhh.........

Almost an arm up the back approach to getting more of our clients to sign up. Promises of videos for our firm for 50 new signups by next week! Having seen the video they produce, these are more marketing Xero than the practice in question.

Worst of all, telling us that the firm listed below us on the Xero.com directory is about to upload a batch of clients which will put them above us on that listing.............and saying they shouldnt tell us that of course.......

Please xero.........dont let your marketing push ruin a great product.........and dont try to direct and hoodwink your main route to market, that being your Xero partners in practice.

Replies (2)

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Gary Turner
By garyturner
21st Mar 2015 08:55

Agree, not acceptable

I completely agree, this not a particularly redeeming piece of feedback and runs entirely counter to the culture and way that we operate, which is something I'd hope everyone will have experienced through their dealings with Xero.

Occasionally well intentioned people can drift off course and this sounds like a great example, and one I'll ensure the team gets to see - helpful if uncomfortable feedback to hear, so thank you.

PS. I've now had a chance to speak with the Xero staff member you dealt with, and while it sounds like there may have been some unintentional miscommunication on our part, crossed wires are usually easy to untangle.

Gary Turner
Managing Director, Xero
@garyturner

Thanks (2)
By Moonbeam
21st Mar 2015 11:14

Good Heavens!

Gary it is so refreshing to see a bit of honesty at your end.

As someone who often finds bookkeeping software companies' attitudes to their dedicated accountants uncaring and not what they say on the tin I can't ever remember a rival of yours being so candid. Perhaps you'll set a trend!

Thanks (2)