SEO again

SEO again

Didn't find your answer?

Is SEO worth the money?

Isn't Adwords cheaper and a sure way of being in top?

I see companies charging 100+/month for SEO while Adwords seems cheaper and my advert appears on top quite often only using Adwords .

Replies (7)

Please login or register to join the discussion.

avatar
By MoneySavingBank
22nd Oct 2010 09:45

Google Adwords is SEO

Google Adwords is a type of SEO. SEO is anything that you do to get traffic to your site.

There are different types of SEO. Onsite SEO and Off-site SEO.

Google Adwords works as long as you continue paying google. But a better combinations of other Onsite SEO and Off Site SEO will give you long term result.

For Long run,

On site SEO, you should make YOUR site SEO friendlyOff site SEO, try other ways such as PR, Link Building, Directory submissions, Social Networking, Even in this forum use ur signature with your website link. It will give a big boast to your site for search engine ranking.

In my opinion, you should do the above before you spend any money in Adwords. Adwords are cheaper for short run but expensive for long run. Adword publishes your site all over internet when you pay them and it stops when you stop paying them.

So, try to go for the slower growth as mendatory and adwords is optional. Remember, organic growth is the best way to go forward.

I hope this helps.

Regards,

MSB

Thanks (0)
By Bob Harper
22nd Oct 2010 10:04

Free video

Google Adwords is NOT Search Engine Optimisation (SEO), it is Pay-Per-Click (PPC) and part of Search Engine Marketing (SEM).

The problem with PPC is that not only does it costs money but only a small percentage searches click paid adverts so there is a massive opportunity cost. On the other hand, SEO can be done for free by yourself and because the competition is accountants who do do anything you should win easily, if you do it right.

But, remember getting traffic is pointless unless visitors convert into leads and clients. I have a free 30-minute training video on all this and a bit more. Feel free click here and you may want to read this post about how much SEO is worth click here.

Bob Harper

Portfolio Marketing
 

Thanks (0)
avatar
By SE_Confused
22nd Oct 2010 10:09

natural rankings

I understand - I will get myself SEO for dummies. f I manage a natural ranking of first half of first page, then I will stop paying for adwords. 

Bob, thanks _ I was planning on looking at your video for two weeks now...

I was experimenting with this and all of a sudden my website is not on google anymore - shows fine if I do the Adwords, but not otherwise if i look by <''town'' accountant >. It used to show on page three, now gone.

Thanks (0)
avatar
By MoneySavingBank
22nd Oct 2010 10:28

Is Adwords NOT SEO? NO

Hi,

I have no intension of arguing with Bob about this issue. It seems like he understand it very well due to his nature of business.

Bob is givning reference to his own video and explaing its a PPC and part of SEM. I never refused that.

Different people have different opinion, and in my opinion Adwords is a big part of SEO even though it is a PPC.

Anybody has got confusion about it, please do a google search in "google adwords is seo".

Bob, I have no intenison of arguing about it just restating my knowledge and experience here to help another forum user.

Hope this helps for the sake of knowledge.

Kind Regards,

MSB

Thanks (0)
By Bob Harper
22nd Oct 2010 10:42

No need to experiement

Neutru – if your site is new you may have been bumped up by Google and now have come back to where your Website should be. Or, you may have done something with the page settings with your experiments.

I would recommend keeping a log of what you do and doing one thing at a time. But, rather than experiments I would recommend you buy some SEO software or pay for some professional support.

MoneySavingsBank – I understand where you are coming from and see why you count PPC as part of SEO. I prefer to keep the two separate although understand PPC can be used to boost SEO.

Bob Harper

Portfolio Marketing
 

Thanks (0)
avatar
By NetAccountant
26th Oct 2010 12:18

Adwords vs SEO

@neutru - If I manage a natural ranking of first half of first page, then I will stop paying for adwords. - on the contrary, if you manage first place (and only first place) can you consider reducing - not stopping - the amount you spend for these keywords. Achieving top rankings should actually encourage you to increase the number of keywords you target in order to "test" which ones convert the best (as Bob highlighted, only conversions count, not visits or ranking for non converting keywords).

Now, assuming that your logo looks like a book with a red cover and 2 grey pages, the reason why you are gone from the search for "town accountant", is because you removed your town from your page titles. Page titles are one of the most important "on-page" factor in SEO. You keywords need to be there (even if you target small areas like Surbiton or Kingston). Meta keywords on the other hand, are not used by search engines as ranking factors (nothing you add in there will actually be used to rank your site), so there is no need to have more than 5-8 words in there. It may also be a good idea to fill your website with contact details in these places (ie. physical address) to get a chance to appear on Google maps. Finally, changing page titles too often without dramatically changing the content of the page may trigger alarm bells in Google and get your site flagged.

@MSB

SEO stands for search engine optimisation and focuses on "organic" or "natural" results. You cannot pay Google to rank there and rankings are based on what's on your site (on-page) and what signal you site sends/receives (off-page).PPC stands for Pay per Click aka sponsored listing / advertising. You pay Google to display your add on their search engine or partner network or both - so you can stop them "displaying your ads all over the internet".

Any way you look at them they are two different things :). Until proven otherwise no amount of work you do on one influences the other - except if you consider landing page optimisation to reduce the Cost per Click as on-page optimisation (which it isn't) or using Google Adwords Keyword Tool to research which keywords to target.

As the OP mentioned, with PPC you can almost guarantee your place at the top of the page, with SEO no-one can guarantee where your page will appear in the result. With PPC you get instant measurable results but when you stop paying - or your budget runs out - your ad disappears. SEO takes longer to show results but these should remain after you stopped working on it (at least for a while, unless your competitors' sites start sending better "signals"). SEO has higher click through rate, meaning that for the same number of searches, more people will click on the "organic" listing than to the "sponsored" - nearly twice as much in fact.

@Bob Harper, because the competition is accountants who don't do anything you should win easily, if you do it right. Well, that may not be quite so without being 100% certain what keywords are targeted by Adwords. My guess is that "accountant in London" or "tax advice London" are not so easy to rank n°1 for ;)

NetAccountant - blog giving tips on SEO and Websites for Accountants

Thanks (0)
avatar
By SE_Confused
26th Oct 2010 14:28

many thanks

your answers really helped. Although for the moment I do not have a budget for this, I will try and learn as much as I can myself by reading the references pointed out in posts and others I can find on the web. I need also to understand for myself roughly what to ask for when hiring someone later on. One example are the meta thingies I thought were really important while now it seems that not much so.

Longer term, it is something I will really need professional help for. 

@NetAccountant I believe my site was gone from google before I changed tthe page title - I will put that back now.

many thanks again, this forum is a wealth of information and I really appreciate people spending time to share their experience. I try to return the favour as much as I can 

 

 

Thanks (0)