Is a web site worth the investment?

This question is really aimed at smaller practices, and I'm really asking for guidance from actual experience (I'm sure I know the opinions of designers of web site for accountants......)

We are a relatively small bookkeeping & accounting business ready to hatch ambitious growth plans.

Over the past 4 years all our business has come from low budget advertising in local newspapers, and recommendations.

But we're on a mission to take on more business (maybe the world), and we've invested in a display advert in the forthcoming Yellow Pages.

Now, the question of whether a web site would be an effective marketing tool to generate new business has become a hot topic (especially since our local Business Link has matched funds available to help businesses gain an interet presence). We have divided views (dangerous in a small practice where marital relationships as well as business needs have to be considered).

Will it be an effective way of winning new business? Or are there more effective ways we could use the budget?

And if having a website is a "Good Thing", is it better to keep to a simple brochure format, or add in Clever Things that web designers tell you will make money (erhem!).

The boss (with the purse strings isn't convinced). The Universal Canine Cadaver (ie General DogsBody) with the maarketing hat on this week thinks it's a dead cert (providing we use all the right words to raise our position in searches).

Opinions please......
Peter Wood

Comments
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Role of internet

dahowlett |
dahowlett's picture

An on line presence is essential!

AnonymousUser |

Blogs and...wikis!

dahowlett |
dahowlett's picture

Response to A.W.B. Ross

dahowlett |
dahowlett's picture

WEBSITE??

tonyturner |

When is a Blog not a Web site etc... and what gets results?...

AnonymousUser |

Brochure ware

dahowlett |
dahowlett's picture

Further discussion

dahowlett |
dahowlett's picture

be inventive

listerramjet |
listerramjet's picture

hi Dennis

listerramjet |
listerramjet's picture

Blog malarkey

dahowlett |
dahowlett's picture

Possible Blogg information overload ....

Anonymous |

Professional Website

Philip Hoyle |
Philip Hoyle's picture

Blog v traditional website

dahowlett |
dahowlett's picture

just do it

listerramjet |
listerramjet's picture

Perhaps a Yellow Web Site????

tonyturner |

Be careful what email address you display

PAULGACC |
PAULGACC's picture

Yes

peteri |

eMail address in picture ....

Anonymous |

Necessary evil but use it to brand what you do best...

AnonymousUser |

Do it - NOW!

dahowlett |
dahowlett's picture

You don't need a brochure

AnonymousUser |

Stationery and stationary

AnonymousUser |

Re: Spelling

sctwynham |

Know your target market...

sctwynham |

Probably worthwhile

Anonymous |

Yes

jasonholden |
jasonholden's picture

Yes - even if it's just to create a presence

AnonymousUser |

I agree

AnonymousUser |

Let Your Web Site Do The Talkin'

Anonymous |

New clients from website

Bridget.Russell |