Which is the best Accountants website
The main purpose of a web site is to attract customers to your firm or product. For others it is to maintain the relationship or contact.
Web sites are only successful if they are accessed and customers will only use websites if there is something in it for them.
For example, the BBC enhances its relationship with me by making its programmes available on the iPlayer, my bank by giving me on-line access. It is very subtle, but effective marketing.
How can accountants give value to their clients and prospective clients through their practice website? Is there anything or is it such a personal business that your website is nothing but necessary window dressing?
Most of the Accountants web sites that I look at carry the same basic content. In fact apart from the colours, practice name and photographs, there is very little difference.
So here is my real question, does any accountant have a really good, useful website. Who has impressed you?