Why are some people so ignorant?!

Just had a potential client turn down a quote. Made it clear that my fees would be less than a third of the money I could save him - but still he sees it as too "expensive".

Being a one man band myself I ensure my fees are much lower than a high street accountant - but he still thinks they're too much! Do they realise that this is a profession and they need to pay at professional levels!

Oh well, good luck to him.