Yellow pages & Yell.com adverts

Yellow pages & Yell.com adverts

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I would like to build my very small part time accountancy work to a full time employment. Does anyone have any experiance of advertising in the yellow pages is it worth the cost?
GF

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By User deleted
04th Oct 2006 15:59

I wasn't overwhelmed by them
I found local parish magazines and leaflet dropping far more effective.

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By AnonymousUser
05th Oct 2006 18:35

Direct mail
Can I ask you to explian exactly what you did?

For example, what the direct mail offered? How many did you send a week? Where did you get the list?

Can I also ask what type of clients you won? How profitable are they and why did they respond?

Thanks

Bob

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By User deleted
04th Oct 2006 18:53

Dont bother
As one who has built a practice from scratch very quickly I'd say dont waste your money.

Spend your cash on direct mail shots and phone calls and introduce yourself to fellow professionals - bankers, solicitors etc and ASK for referrals all the time.

I could count on one hand the number of contacts I have had via Yellow Pages.

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By AnonymousUser
06th Oct 2006 11:12

Thompson
I found this quite ecomonical and pretty much built my practice from it over two years. I didn't get much joy from direct marketing and virtually none from YP. Too many others advertising in YP and too expensive. The one thing I did find was that people looked locally for their accountant ... another problem with wode circulation media.

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By AnonymousUser
04th Oct 2006 18:48

yellow pages
I agree, local advertising is much better.

That said, I have a free line entry in the Yellow pages and that has produced a little bit of work.

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