40% of firms to focus on marketing in 2013 | AccountingWEB

40% of firms to focus on marketing in 2013

With the end of self assessment season firms around the country are breathing a collective sigh of relief - and wondering what's next.

It's still early on in 2013, but once many firms put aside the year's tax returns, they start to think about strategies and techniques to develop the business.

Recently, PracticeWEB ran a survey of almost 400 accountancy firms and found that almost 40% were planning to review their marketing strategy towards new and existing clients. More than three-quarters (76%) wanted to improve overall on what they are currently doing.

According to the survey, most firms ended 2012 on a slightly pessimistic note, with over half saying they hadn’t quite reached their goals.

Nearly a third (30%), however, said they had reached all their goals and were feeling “pretty smug about it”.

Just under half of firms planned to expand the range of services they offered to existing clients this year and a further 33% wanted to develop a niche or specialism.


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BrightPay's picture


BrightPay | | Permalink


I am surprised that networking events are not mentioned as they are an important platform for growing prospects and connecting with many start-ups and SME's. It's those events where the likes of cloud accounting companies are rampant and it's important for accountants therefore to be on top of their game than ever before..