Apps use double that of mobile web
Posted by Rachel Fielding PM | on Fri, 26/08/2011 - 10:23 1510
The typical user of a Google Android-powered smartphone spends 56 minutes a day using apps or the mobile web, research from Nielsen Smartphone Analytics has found.
Two-thirds of that time is spent using apps but Nielsen found that just a few apps are dominating.
Perhaps more surprising is despite the hundreds of thousands of apps available for the mobile operating system, a very small proportion of apps make up the vast majority of time spent.
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