Can you sell what your start-up is doing?
If you’re a good accountant but you lack any sales skills you will probably struggle to build your practice, warns Mark Lee.
Let’s be honest, no one starts their own accountancy practice because they wanted to become a salesperson. There are some quite fundamental differences between a typical accountant and a typical sales person. And yet if you have only limited selling skills...
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- What’s your attitude to selling?
- The sales process
- The franchise approach