Can you sell what your start-up is doing?

If you’re a good accountant but you lack any sales skills you will probably struggle to build your practice, warns Mark Lee.

Let’s be honest, no one starts their own accountancy practice because they wanted to become a salesperson. There are some quite fundamental differences between a typical accountant and a typical sales person. And yet if you have only limited selling skills...

Register with AccountingWEB for free to read the rest of the article, which includes:

  • What’s your attitude to selling?
  • The sales process
  • The franchise approach
  • Summary

Continued...

» Register now

The full article is available to registered AccountingWEB members only. To read the rest of this article you’ll need to login or register.

Registration is FREE and allows you to view all content, ask questions, comment and much more.

Comments
elainec100's picture

typo correction    1 thanks

elainec100 | | Permalink

Great article Mark - hopefully the little typo wasn't intentional tee hee love it :-)       Phew - thank goodness it got corrected very quickly :-)

On the money    1 thanks

taxassist | | Permalink

Hi Mark, as always, a really good piece of insight and advice for starting your own accountancy practice.

daniel.moss@expressaccountancy.com's picture

Express

daniel.moss@exp... | | Permalink

Hi Mark,

Nice article.

What about exit strategy? This should be of most importance at the start.

What happens when the accountant wants to finish what they have started? If the business is substantial then not many people can guarantee a buy-out?

This is an area I believe needs to be taken care of at the beginning and why we guarantee it at the beginning.