Clients drive cloud accounting growth
Client demand is one of the key drivers to practitioners implementing cloud accounting software, according to a recent survey.
In co-operation with AccountingWEB, Exact surveyed more than 200 AccountingWEB members to identify accountants’ attitudes toward cloud accounting technology and their views on challenges facing clients.
Clients appear to be pushing the growth of cloud, as 47% of respondents said that a client request for a cloud accounting solution would make them put one in place.
This surprised Exact marketing director Mark Appel, who said that accountants appear to be taking a “reactive” approach to implementing cloud.
“There are many opportunities, research has shown, for accountants to implement the cloud but...