Does your headshot give the right impression?
Mark Lee talks to professional photographer John Cassidy, who describes mistakes that many accountants make with their profile photos and how to avoid them.
With the advent of social media, more and more clients get their first impression of an accountant through a headshot photo. Even accountants who are less active online will often include a personal photo on their website. Some even put photos on their business cards – as I do.
There is a lot of truth in the old adage, “You never get a second chance to make a first impression.” Yet I routinely see many accountants who do not appear to have considered what impression the the photo they have chosen gives when they introduce themselves – whether on Twitter, LinkedIn their website or elsewhere.
I asked my friend, John Cassidy, a professional photographer who specialises in headshots for advice he would pass on to image-conscious accountants.
John Cassidy is author of ‘Headshots’ and can be contacted via his website.
Mark Lee is Consultant Practice Editor of AccountingWEB and writes the BookMarkLee blog to help accountants build more successful practices more enjoyably. He is also chairman of the Tax Advice Network of independent tax consultants.