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How hard can it be?
A good point which many companies could do with addressing.
It makes you wonder how many marketing executives ever look at their own company's website on thier own smartphones?
Mobile marketing
This article is so full of incomprehensible jargon that I've given up. Perhaps this is why us technologically challenged accountants are lagging so far behind.
:-)
A summary might be "It's all well and good having a web page that looks great on your 50 inch plasma screen, but you also need a version that can get your message across on a business card sized screen too."
Harnessing the power of mobile marketing
Are we to believe that we have potential clients looking at our web sites on their smart phones and from what they see decided who to contact
Get Real
Good points
The mobile market is expanding rapidly, it's one of the reasons I moved the video hosting on our www.taxhelp.uk.com site to YouTube, so that people can watch them on mobiles.
As well as that, we have a web app for our site, so it provides an easy to use version when people are accessing it on their mobiles - whether iPhones, BlackBerries or others.
There is also the option to switch to the full web version on mobile should people wish to.
Mobile marketing is the new tread of any marketing products because of uses of mobile phone. According to recent survey about 90% UK people read sms and this shows how people interested in mobile. Sending sms through shared short code or own brand short code to customer helps to reach your products to customer. Short code is now used by all popular reality shows, programs, games and election campaigns to send or to populate their message to targeted audiences. Good to see people 'getting it' after so long. I remember a time, not so long ago, when the phrase mobile marketing in UK meant sticking a billboard on the back of a truck and driving it around the streets. Also good to see that techniques like 'text to win' which have been around for over a decade still gives a good return. It's easy to forget that SMS is available to nearly 100% of phone owners, and gives the 70%, that don't have smartphones and do not wish apply for payday loan online in order to buy it, a way to engage.