Cashflow: the key to a strong client base
Business clients typically want more than just final accounts and tax returns from their accountant. A new guide from Mark Lee explains how focusing on a company's cashflow will help both client and practitioner.
Devoting time to help existing clients become more successful will both develop your business and theirs, advises Mark Lee in a practice whitepaper sponsored by Venture Finance. The key message of the guide is that helping businesses to manage and improve their cashflow planning will build trust and deepen the relationship with clients.
Lee emphasises the need to focus on working capital requirements and cashflow projections alongside the projected trading accounts and balance sheets. Enhancing and monitoring projections can help boost the business's growth, and secure future revenue for your practice.
Here are a few steps to put those ideas into practice:
- Identify a cashflow planning package that you will be comfortable using when you work with client
- Build up your knowledge of mainstream funding options
- Promote your focus on cashflow planning for business clients.
For more detailed advice from Mark Lee on this subject download the free Venture Finance guide from AccoutingWEB.co.uk.