Intuit survey highlights 'tech divide'
UK practitioners have been caught on the hop by clients who are demanding advisory and technology services that their accountants are currently failing to provide, according to new research from Intuit.
At its #futureaccountant conference in Kensington this week, the US software house revealed the findings of its Changing role of accountancy survey of 100 practitioners and 200 small business owners and managers. Among its key discoveries the survey found:
- 88% of SMBs think the cloud will enable them to work more closely with their accountant and develop the right relationship
- 84% of small businesses would like their accountant to act as an external CFO
- 82% of SMBs think accountancy firms should be more proactive in developing services, particularly around business advice. Yet many accountants are failing to provide new services; for example 81% of the business respondents expressed a need for project financing and reporting, but only 36% of accountants currently offer such a service
- 61% of clients wanted a cloud-based solution - yet a little over a third (37%) of accountants could furnish this request.