LinkedIn for start-ups: Part 1 – Profile tips

Mark Lee cuts through the hype and explains how start-up practices can get best value from LinkedIn.

Regular readers will recall that I have long believed that LinkedIn is a serious online business networking tool. It’s very different to more “social” sites such as Facebook and Twitter. That said, LinkedIn is constantly evolving, and has taken a backward step with one recent change.

Before we get to thatn issue, this article will set the scene for a three-part series on how LinkedIn can help the solo practitioner.

Register for free with AccountingWEB and log in to read the full article, which covers:

  • Reasons to register on LinkedIn if you are a start-up
  • Getting your profile right
  • Establishing the credibility of your new practice
  • Make it easy for people to find you

The second and third parts of this series will address the topics of connection requests, endorsements, recommendations, groups, and lead generation on Linkedin. In the meantime by all means connect with me there. And feel free to post comments below if you have questions, ideas or views on any of the above.

Mark Lee is consultant practice editor of AccountingWEB and writes the BookMarkLee blog for accountants who want to overcome the stereotype of the boring accountant – in practice, online and in life. He is also chairman of the Tax Advice Network of independent tax experts

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Comments
bookmarklee's picture

Saves you needing to bother with a website initially

bookmarklee | | Permalink

Just a quick word to add to the above article.

Start-up practices often don't have or see the need for a website initially. In the meantime your linkedin profile can fill the gap.

If you do have a website then make sure your linkedin profile links through to it.  You can do this by editing your contact info on Linkedin.

Mark

 

BrightPay's picture

Groups and company pages

BrightPay | | Permalink

Hi Mark,

 

In relation to Company Pages and Groups, If we wanted to get either up and running, which one do you suggest is the best move? Engagement is key for us.

bookmarklee's picture

@brightpay

bookmarklee | | Permalink

By all means set up a company page. That's worth doing to adi branding and clarity etc

but the best way to get engagement is to stimulate this in a non-salesy way by contributing to discussions in existing groups. Setting up your own group will do nothing unless people are attracted to joining and contributing to the group. It's a hard slog in the real world (away from snake oil salesmen, marketing gurus and social media 'experts')

Mark

 

ps: You'll also get more engagement if you post as individual people rather than using a business name ;-)

Interims?

john woolmore | | Permalink

Mark

Would I be correct in assuming that what you have suggested for start up accountancy practices also applies to interims?  Obviously a different emphasis in certain areas but the thrust would be the same?