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Don't mix up social media
With technological progress eg Gotomeeting etc, this is primarily a tool for connecting with clients. Also branding has always been the game to grow a firm. I hold that Twitter is a platform that gives people with nothing to say the chance to do it. Professional people simply do not have enough time to follow and absorb information like this.
erm Robert,
Communication has always been at the forefront our profession. So it doesn't matter what type you use. You could do an article on why the profession don't write many letters (apart from HMRC). As our communication devices increase then people will choose what is more suitable to them.
@Robert
How many people use horses instead of cars? lol.
The internet has made a vast difference and as it moves on with advanced technology we will move on with it.
Results are achieved on a long term basis by professionalism. If you are good at what you do you don't need marketing gimmicks and branding (products yes). Having said that the big boys who go for the more lucrative clients will always showoff but how many times do we hear of audits going wrong etc.
Thank you for your comments
The results from our survey certainly back up Robert's comments - when we first ran the survey in 2011, a common response was "Why do I need social media?". Now, accountants are much more likely to ask "What's the best way of using social media?”.
Of course, social media doesn't suit everyone and plenty of practices don't ever use it but an increasing number are exploiting it (LinkedIn and Twitter especially) to engage with existing clients and find new ones.
Whatever your views, we'd be really interested in hearing from you. As well as being in with a chance to win the vouchers mentioned above, you'll also get a copy of our in-depth analysis of the results and commentary on how the profession is using social media.
https://www.surveymonkey.com/r/CCHsocialmediasurvey2015
What
No canteen of cutlery! Of course that was before 2011.
Now what is this called, yes "social media" hmm social as in "hey dude how's it hanging" or social as in "We guarentee you will pay less tax with us and we will give you a free spa as long as you have a meeting with us before Christmas"?
I don't think Accountants are more likely to ask "what's the best way of using social media" Only one way to find out.
Hey Accountants out there what do you think?
Old fashioned?
I'm under 40, don't have a facebook page (or a twitter account, linkedin profile etc. etc.), use my phone as a, erm, phone and don't want to spend any more time than I have to starring at a screen messaging people. Emails, telephone calls and meeting people in person work fine for me (and my clients). I'd go for quality of communication over amount of communication any day.
PS: @johnjenkins.. my husband still uses horses instead of the car sometimes!!
@Daisy
So you do have time for messaging on Aweb then?
My only encounter with a horse was as a young boy on a relations farm. No saddle etc. and off he went. Luckily he went back to his stable o no damage and no I didn't fall off.