Practice profitability: Segment your way to success

iStockphoto/Thinkstock

As many practice management gurus have said in the past, identifying and segmenting your clients into different categories can lead to better results. But could this approach overcomplicate client relationships and block potential sources of growth? Robert Lovell investigates.

For any growing practice, the most important thing to know is who your clients are - and who are the ideal ones with whom you would most like to do business.

Once you have identified what they want, you can provide a better service and enhance client relationships.

Customer segmentation is accepted as the best approach to achieve this.

By focusing on your ideal client you can...

Register with AccountingWEB for free to read the rest of this article, which includes:

  • The mechanics
  • The pros and cons
  • Future steps
  • Segmentation top tips

Continued...

» Register now

The full article is available to registered AccountingWEB members only. To read the rest of this article you’ll need to login or register.

Registration is FREE and allows you to view all content, ask questions, comment and much more.