Grant Thornton's social media tips

For the last three years Grant Thornton has taken a proactive approach to social media implementation with a head of social media.

Paul Thomas, whose official role encompasses digital communications and social media, is responsible for the firm’s social media strategy, implementation and planning.

Thomas said he self-defined the role after being brought into the firm to look at its overall digital channels and strategy five years ago.

“We looked at what others in the industry were doing around social media, and not much was...

Continued...

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Comments

Bang on trend

dogsbreath | | Permalink

Soshal meeja people are so enthused by the thought of an infinite collection of monkeys hitting the keyboard.

What if your "clients" aren't the unwashed masses?  For example if you're doing debt collection,  do you really want to interact with whinging debtors in public?

I want a long-term relationship with my accountant.  Trust.  Face to face.  I don't want someone who gets bored after ten minutes and looks for work displacement on the latest BYOD toy.

Hmm.  Why am I typing this in the office...!

Thomas said he    2 thanks

Stratfan | | Permalink

Thomas said he defined the role for himself

I'll bet he did.

XKCD

dogsbreath | | Permalink

A glimpse of the future...

http://xkcd.com/1239/