You might also be interested in
Replies (2)
Please login or register to join the discussion.
Writing web site content
Writing is not as easy as many people believe. The process for a niche web site is harder - I know because I write on tax, finance and other topics for many clients as a full time freelance journalist.
You need to develop personas - the profile of your target audience, then have a list of key words to feed search engines then a steady flow of relevant copy matched to both.
Marketing flannel won't do it - inbound marketing is the way to build good, unique and relevant web site content with a mixture of news, how to's and guides.
The other problem is stop-go sites. You need a schedule and a budget and once you start, you need to stick to it across a blog, LinkedIn, Google+, Facebook and Twitter while reviewing results and tweaking key words and content to improve analytics.
Building a web presence won't happen overnight and you can't buy one throwing money at Google Ads.
The problem for most accountants is they have a restricted geographical market place mainly constrained to local clients, so the pool they are fishing in is small and the cost of acquisition high.
This makes the job of attracting clients even harder and the expectation of realistic results needs matching to the size of the target market.
A budget of around £350 a month will buy two 400 words articles a week which is a basic marketing package. Accountants need to consider how many clients they need to attract to cover a £4,200 a year outlay.
They may get cheaper articles but they will probably be of poorer quality for search engine optimisation (SEO)
By the way - we don't maintain content on the Yardleystar web site for this reason before you Google it!
Writing isn't an easy process as many people think. Especially if we are talking about writing for website. Content is a key element and the first thing which attracts attention. I can recommend the writing service which I used for my dissertation, but I think that they also can help with writing a content for any website. Read bestdissertation review and choose the service you like the most.