Talent management & personal branding: do they go together?

Every organisation today knows that their people will be their biggest differentiator when it comes to retaining customers and gaining new ones, and therefore increasing the bottom line, which every business is focussed on, explains Lesley Everett.

That is why there are now many talent programmes in place to address the personal development and fast-tracking of high performing individuals. People quite simply are the biggest differentiator any business has.

But just how effective are these programmes in giving high performing individuals what they personally need to progress their careers as practically and quickly as possible?

We know that giving individuals something for themselves that is not just about how they can do their job even better, works in retaining employee loyalty and for motivating them to be as productive as possible. Topics such as personal branding and building authentic executive presence and visibility are crucial, not only for enhancing corporate brand, but for retaining and developing the best employees we have.

Continued...