Want data? Don’t ask finance
One would think that if someone within an enterprise wanted data – good data; real data; useful and trustworthy data – they’d go to the finance or accounting functions to get it, explains Leslie L. Kossoff.
One would be wrong.
There are two reasons for that. The first is that finance functions tend to treat the data they collect as if the data has the highest top secret clearance any government could ever give. Or even imagine.
The second is because the data that you provide isn’t usually as useful as you think it is – or as the folks who want it need.
Which brings us to marketing and sales.