What’s the point of client meetings?
Mark Lee explores the different reasons for arranging client meetings and asks if they are still necessary in an era of video calls and social media?
I have summarised below what I think are the main types of client meetings and what typically goes on during each of them. How many client meetings do you have and how many do you need to have?
1. Initial meetings
These must still be almost universal especially given the need to be sure of the identity of new clients to ensure compliance with the anti-money laundering regulations.
Some accountants will visit new clients at their home or business. Others will insist on new clients coming to the accountants’ office. This saves what may be wasted time if the prospective client doesn’t agree to sign up.