What’s in a name? Get the details right
NOTE: this article has been updated as at November 2015
A local controversy prompts Jennifer Adams to warn all businesses of the need to check the names they plan to use. This article explains the legal and procedural requirements.
When dear old Woolies closed down a few years ago, the manager of my local branch in Dorchester decided to save her colleagues’ jobs and open a similar shop selling similar goods under the name Wellworths.