Save content
Have you found this content useful? Use the button above to save it to your profile.

Accountancy firms can make much more of testimonials. Here’s how…

4th Jul 2013
Save content
Have you found this content useful? Use the button above to save it to your profile.

The best testimonials do not talk about what you and your accountancy firm did for a business. The best testimonials talk about the value your firm delivered. Or rather the value your client received because they worked with you. 

A great example would be: “The relationship we have with our bank manager is now a key strength for our business. Before [FIRM’S NAME] got involved we ran the very serious risk of the bank pulling the plug on our overdraft and sending our business into free-fall.”

Even though both testimonials relate to the same service, a weaker example would be: “[FIRM’S NAME] have been brilliant at providing us with monthly management accounts and helping us better understand them.” Yes understanding management accounts is good but getting the bank on board supporting the business is the real outcome.

Why not have another close look at your customer quotes?

Then assess them according to the outcomes, results and value your accountancy firm has delivered – not the things you did. Then get your strongest testimonials front-and-central in all your marketing communications.

NB The same insight applies to your case studies too. Using this simple but valuable insight…

What’s the best customer quotation you have about your accountancy firm?

How important do you think your testimonials are in keeping clients and winning new clients?

Paul Shrimpling
Remarkable Practice

Author of ‘Bamboo Marketing For Accountants’ – the route map to marketing success for accountants in practice – http://www.bamboomarketingforaccountants.com

Creator of ‘Business Bitesize’ – cultivating a greater flow of new clients for your accountancy firm through profitable word-of-mouth
http://www.businessbitesize.com

And let’s get LinkedIn http://www.linkedin.com/in/paulshrimpling

Tags:

You might also be interested in

Replies (1)

Please login or register to join the discussion.

By EmmaClearBooks
04th Jul 2013 11:34

Totally in agreement with this...

...clients buy benefits not features. The best thing to do is write down a list of all of the services you offer and next to each feature write as many benefits for your clients that this feature brings that you can think of.

If you can't think of any benefits, then why are you offering it?

That's the basis for marketing material right there!

Thanks (0)