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Do you appear trustworthy?

1st May 2015
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By The 5-50 Coach
01st May 2015 12:56

Do you appear trustworthy?

If you are looking to grow your small practice and want to know what some of your prospects are saying about Accountants, Jon Baker, co-author of The Go-to Expert, speaker and coach is in the middle of a new research project that you may find interesting.…

If you are working with SMEs (of many sectors), it seems that appearing trustworthy is beneficial if you are growing your firm. Yes, I can already hear you saying "What a stupid statement, that's obvious" and you're right. 

But it's one of the bits of feedback I'm getting and I'd love to hear what you think. I’m in the middle of interviewing about 300 SME business owners, where I am talking to them about their experiences of and thoughts on Accountants, and their (unnamed) Accountant. I am only half way through the survey at the moment, so not ready to share all of the results. 

 

Do you assume you're trustworthy?

Many of those surveyed viewed appearing trustworthy as important. They went on to say that they sometimes get the feeling that Accountant's think they are trustworthy, simply because they're Accountants. 

Trustworthy?

What is trustworthy, and what is the appearance of being trustworthy?

The distinction is important because it's a lot easier to prove trustworthiness to those you are working with, than those you hope to work with. For those that you hope to work with the most important phrase could be "appear to be trustworthy"as that's the one I've heard several times

For some it was about talking in simple terms and short words, saying which cloud packages you do and don't use came up a few times. Then there were some of the standard points about eye contact, genuine smiles and looking comfortable to talk to people.

What makes you feel somebody is trustworthy and how does that vary from actually being trustworthy?

If you want a copy of the summary, when it’s complete, email me.

Written by Jon Baker, of Growing Your Firm. The 5-50 Coach, who helps professionals to grow their practice from 5 to 50 employees, profitably, sustainably, while they still have a life and Co-Author of The Go-To Expert

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