Does language matter?

February 22 - Once upon a time we used to talk about our growth pipeline. Now we talk about our sustainable turnover.

Does language make a difference?  I think it does. The change reflects how hard it is to grow now.

But there is another beneficial side effect. We used to focus solely on the new business. I admit we now work much harder to keep current business because replacing it is so hard.

And that's no bad thing.

So yes, language does matter.

Add comment
Log in or register to post comments