Go back to tacky car wrap?

It has been about 6 months now since I replaced what I thought and others commented on, was my tacky car wrap (signage). It has been replaced by a wrap that is in fitting with our profession.

The results are poor. I have not had a single call. The previous wrap made me good money. On reflection, this could be because the previous wrap made us look less serious and approachable. Or it could be it made us look cheap. Whatever it was, it worked.

Could it be that the previous signage worked since it was not in fitting with our profession? It was conceived and designed by me. I am no designer. Believe me it really was over the top! At the same time a head turner, you had to look. If ACCA had seen it, I would have been told to remove it since it put the profession in disrepute. The current signage was designed by a graphic designer. It is tame and serious. When a punter looks at it they would probably just say “Oh, another accountant” rather than be intrigued and take action.

Should I design another tacky and over the top car wrap? This will cost about  £800 - £1000. I am not sure. Perhaps I should also have QR codes on all sides of the car?

Comments
petersaxton's picture

I wouldn't do it

petersaxton | | Permalink

An accountant advertising on the side of a car gives an impression of desperation.

But it 'made good money' ....

Peter Bonetti | | Permalink

... so it's hard to query the result.

I have to agree, a funky accountant car wrap is right up there with a grey pony-tail on an almost bald head. Each to his own of course.

If you think you can do better then go ahead, anyone is capable of creative thinking. Why did you actually change your original design if it worked?

Of course you could ditch the wraps completely and share the 800 quid with the staff at Christmas (that's 400 each, by the way) :-)

FirstTab's picture

Results not snobbey

FirstTab | | Permalink

To me it really does not matter what people on AW think about car wraps. Though it is good to read different views,

My concern is build up my fee level. Snobbery does come into it.This is what was achieved by the last card wrap. Here are some of the results:

1820+VAT recurring

1200+VAT one off

Other one off jobs about two at 300+ VAT  (each). Other about three calls I said no to, they were just not right.

These clients called as a direct result of the car wrap.

Other accountants in South London (even in the UK) area please do not get a car wrap. Leave it to commoners like me. Stick to your conventional ways.

I do not have the luxury to put up my nose at something that has proven to work. I do not mind how it looks - it works.

 

 

 

 

petersaxton's picture

You are only looking at one side of it

petersaxton | | Permalink

You don't seem to consider all the people who have not chosen you because of the car advert.

petersaxton's picture

When do people see your car?

petersaxton | | Permalink

If you cycle to work when do people see your car?

Do you have a cycle wrap too?

FirstTab's picture

wrap

FirstTab | | Permalink

Car is park in a prominent place. Lot of passing people/drivers see it.

No cycle wrap - not practical.

There is no way of knowing why other people who have not gone with me- was it because of car wrap?

Same with you -  people will not go with you for some reason since they may not even contact you- you will never know. It is your website? Your prominent sign? The fact that you work from home?  At the same these could be the very reason people go with you.

Exchanges with you tend to be never ending since you always want the last word. So I will finish here now.

 

 

petersaxton's picture

 

petersaxton | | Permalink

 

"Car is park in a prominent place. Lot of passing people/drivers see it."

It's not the same as if you driving around in it. This may be one of the problems if it's stationery.

"No cycle wrap - not practical."

You could have a log on your cycle helmet.

"There is no way of knowing why other people who have not gone with me- was it because of car wrap?

Same with you -  people will not go with you for some reason since they may not even contact you- you will never know. It is your website? Your prominent sign? The fact that you work from home?  At the same these could be the very reason people go with you."

Exactly. So there's no way to judge if something like that is effective.

With my website I would like to spend time improving it. I have a lot of ideas. People say that they like the style of my website and it gives an idea of my personality and doesn't parrot out the "pro-active" "personal service" rubbish that nobody believes anyway.

My sign is in keeping with a traditional accountant and is in a good location. I've seen other types of signs that work well too.

I think it is unlikely that people would be put off by me working from home unless they were looking for a firm who had several staff. I emphasis that I do all the work. This is because so many partners discuss what the potential client wants and then as soon as the client signs up they pass nearly everything to less experienced staff.

I agree that a lot of factors attract some people and repel others.

"Exchanges with you tend to be never ending since you always want the last word. So I will finish here now."

I think one of the problems with your office is that it is down a side street and the office has no signage.

I would recommend considering an advertising board in a prominent nearby location rather than a car wrap around a parked car.

Flash Gordon's picture

Advertising board    1 thanks

Flash Gordon | | Permalink

The advertising board in a prominent nearby location sounds like a good idea if you're down a side street - probably more likely to get noticed on a regular basis and therefore stick in people's minds.

 

Don't forget that some people might have taken note of your non-tacky car wrap but be waiting till a later date (year end or whatever) to contact you....

Cardigan's picture

Ask clients

Cardigan | | Permalink

I'm intrigued - would love to see the original car wrap! Can you ask the clients who contacted you because of the wrap, what they thought of it? Why did it convince them to call you? Maybe it was fun and made you more approachable. Maybe they thought that you were an accountant with some creativity and a sense of humour, someone they could work with.

FirstTab's picture

Cardigan

FirstTab | | Permalink

The figures I quoted were a direct result of the car wrap. The clients saw the car, took the phone number and then called me to arrange an appointment.

In terms of why they called - I wish I had asked. I will ask the existing client.

I have mentioned before that it was only women who called. May be it appealed to women.

This is the reason I mentioned earlier that the previous car wrap worked.

 

 

petersaxton's picture

I've been thinking

petersaxton | | Permalink

Ergo you should buy a lot of cars, put a car wrap on each one and park them in noticeable locations around your target area.

Wait ... you could always put up advertising boards instead ... I bet nobody ever thought of that!

Why just ask the existing client? The ex-client is still contactable isn't she?

FirstTab's picture

Ergo

FirstTab | | Permalink

Please follow the advice above. He has years and years of experience. He knows what he is talking. I don't - he thinks.

ShirleyM's picture

lol

ShirleyM | | Permalink

An advertising board sounds very sensible to me and is much cheaper than a car wrap.

FirstTab's picture

yes

FirstTab | | Permalink

yes go with advert board. what do I know. LOL ):

MarionMorrison's picture

Conflicting Motives    2 thanks

MarionMorrison | | Permalink

Trouble is that what looks professional is also ignorable.  Subtle and elegant lines don't get noticed in a car wrap.  There are other professions out there who attempt this sort of thing.  Insurance, pensions, that sort of thing.  But ask yourself, whose wraps do you even notice?  The stupid Minis dressed up as red bull cans and the Crappo Cars sponsors Doris Bonkers, UK slalom champion sort of job.

Previously your car was shouting and some people listened.  Now you're professional, your car is whispering and no-one hears.

John Stokdyk's picture

Intrigued by the QR code idea    1 thanks

John Stokdyk | | Permalink

Incorporated on the car wrap... though if you go the advertising board route, I would be interested to hear how tthat experiment goes too.

Your Any Answers query about QR codes has received some good responses and we're pulling in information from other places about what they are, how they work and how other accountants have put them to use. But first hand reports from the field are always best. In the meantime, good luck with your marketing strategy! 

 

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