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How does your accountancy firm stack up against the 109 firms who completed the Marketing Audit For Accountants survey?

11th Mar 2014
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Here’s your chance to compare your firm’s lead generation performance with the results from 109 accountancy firms sharing their marketing statistics.

What’s fantastic, we think, is these 109 firms generously shared their numbers across 26 different questions. Every question designed to extract what works at generating converted leads for accountancy practices like yours. The report seeks out the links between questions, reaches some valuable conclusions and makes recommendations based on the results.

Here’s some of the headline stats for you to contemplate:

As a small firm with less than 250 clients have you generated 60 leads in the last 12 months? If you have, what have you done to achieve this?

And if you’re a firm with more than 1000 clients have you generated more than 100 leads in a year? Again if you have it would be great to hear about how you did it below.

If you’re a 5-7 partner firm have you generated between £150,000 and £200,000 of new client fees in the last 12 months? Perhaps you won more. One firm in the survey achieved this with a well-balanced set of marketing initiatives and a modest budget.

One of the sole practitioners in the report generated more than £200,000 of converted leads in 12 months? Sounds a lot for a sole practitioner but it’s been done with a blend of marketing activities and a real focus on events.

What do you reckon were the top 3 performing sources of converted leads in the survey? And the worst performing 3?

More importantly what works best for your firm at generating converted leads and how do your results compare with those above?

Paul Shrimpling

Remarkable Practice

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Man of Kent
By Kent accountant
11th Mar 2014 10:47

No point...

...responding to this SPAMMY post because you'll never bother replying with anything (of any value!). 

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